Sreekanth Gurthi

Manikonda, Hyderabad, India. sree@sreekanthgurthi.com

As a professional with extensive experience as a Global Manager - of SEO, I am highly skilled in developing and implementing effective search engine optimization (SEO) strategies, coordinating content, design, social media posts, pay-per-click (PPC) marketing campaigns, and other activities along with managing off-site and on-site optimization projects. I possess the know-how to ‘sell’ the value of SEO to stakeholders. I also have a basic knowledge of JavaScript SEO. Other areas that I am familiar with are Core Web Vitals, page speed improvements, and log file analysis. I have a data-driven mindset and the desired critical thinking skills, which have allowed me to manage teams with exceptional performance. I have all the skills and capabilities to excel in the role of SEO Director/Head of Digital Marketing. Throughout my career, I have demonstrated the highest level of service and commitment to the mission of any organization. I have worked with companies in different domains such as construction, education, finance, IT services, F&B, and travel. I thank you for your time and consideration and I look forward to hearing from you.

Experience

Global Manager - SEO

Indian Eagle Pvt Ltd.

  • Supporting revamp of the main Indian Eagle.com page to have an optimal user experience and be SEO-friendly.
  • Improving the trackability of the page and monitoring key engagement metrics (e.g. (~30% engagement rate and social interactions).
  • Creating social campaigns that improve the visibility of IE Center for Regulatory Strategy eminence.
  • Ensure timely delivery of the Center’s eminence on the regulatory environment in financial services (~2 pieces of content/week) by driving:
  • Design management through the in-house agency.
  • PageSpeed Insights Reports and Analaysis.
  • Adding eminence to relevant web pages including the IE Center for Regulatory strategy hub page and industry pages to drive engagement/downloads.
  • Finalize internal newsletter format and distribution list and roll out in January. Continued marketing support for the biweekly newsletter, including its PDF and email design through the agency, submission to IE.com and distribution via the mailbox to key internal stakeholders
  • Working cohesively with the in-house agency on higher-level campaigns such as the industry regulatory outlooks and emerging topics.
  • Continued cross-promotion with the Center for Financial Services and Financial Services eminence via coordination with the industry marketing teams.
  • Participate in IE Center for Regulatory Strategy meetings (1-3x / week).
  • Analyze digital data to draw key recommendations around website optimization.
  • Maintain digital dashboard of several different accounts.
  • Monitor key online marketing metrics to track the success.
  • Develop and manage digital marketing campaigns.
  • Manage the organization’s website.
  • Track the website traffic flow and provide internal reports regularly.

Oct 2022 - Present

Manager - SEO

Indian Eagle Pvt Ltd

  • Maintain digital dashboard of several different accounts.
  • Coordinate with sales team to create marketing campaigns.
  • Monitor key online marketing metrics to track success.
  • Create and maintain online listings across e-commerce platforms.
  • Ensure that the brand message is consistent.
  • Develop and manage digital marketing campaigns.
  • Manage organization’s website.
  • Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, LinkedIn, etc..
  • Track the website traffic flow and provide internal reports regularly.
  • Fix any error in online content and arrange webinars and webcasts.
  • Attend networking events and product launches.
  • Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
  • Work on SEO of the website pages.
  • Promote company’s product and services in the digital space.
  • Execute social media efforts to improve KPIs, likes, shares, tweets, etc..
  • Creating and executing SMS, and email-based marketing campaigns.

Nov 2017 - Oct 2022

Assistant Manager - SEO

Indian Eagle Pvt Ltd
  • Providing client servicing for planning and successful execution of projects.
  • Managing a team of digital marketing analysts & specialists.
  • Support marketing & sales teams with design and execution of marketing collateral and materials.
  • Provided detailed guidance and support in SEO/SMO assessments, strategic recommendations, and assisted in functional Requirements writing.
  • Assisting on structure for Keywords, Ad Copy, Landing Pages and position to Optimize Campaigns to achieve designated performance objectives.
  • Analyze detailed data including CPC, Ad Impressions, CTR and increase ROI.
  • Adding new services to the brand portfolio like online reputation management, performance based social marketing, lead nurturing, and digital marketing automation.
  • Revenue generation and recognition from accounts by up sales.
  • Handling Client complaints, preliminary analysis and managing the satisfactory resolution.
  • Worked closely with founders, involved in most of the business decisions.
  • Create an environment oriented to trust, open communication, creative thinking, and cohesive team effort.
  • Provide the team with a vision of the project objectives.
  • Obtain a position as Digital Marketing Manager, where I can make a positive contribution.
  • Providing client servicing for planning and successful execution of projects.
  • Managing a team of digital marketing analysts & specialists.
  • Support marketing & sales teams with design and execution of marketing collateral and materials.
  • Provided detailed guidance and support in SEO/SMO assessments, strategic recommendations, and assisted in functional Requirements writing.
  • Assisting on structure for Keywords, Ad Copy, Landing Pages and position to Optimize Campaigns to achieve designated performance objectives.
  • Analyze detailed data including CPC, Ad Impressions, CTR and increase ROI.
  • Adding new services to the brand portfolio like online reputation management, performance based social marketing, lead nurturing, and digital marketing automation.
  • Revenue generation and recognition from accounts by up sales.
  • Handling Client complaints, preliminary analysis and managing the satisfactory resolution.
  • Worked closely with founders, involved in most of the business decisions.
  • Create an environment oriented to trust, open communication, creative thinking, and cohesive team effort.
  • Provide the team with a vision of the project objectives.
Oct 2016 - 2017 October

Manager - Digital Marketing

Start With Us
  • Develop strategic acquisition and retention marketing plans to drive growth and maximize immediate and long-term ROI.
  • Lead campaigns end-to-end from conception to defining objectives, execution, tracking, and reporting.
  • Day-to-day management of majorly online and potentially offline campaigns across channels including (but not limited to).
  • Continuously test and optimize new channels, audiences, bidding strategies, visual creativity, and copy.
  • Lead overall site conversion rate optimization and develop and optimize landing page strategy.
  • Monitor, analyze, and report on KPIs to ensure marketing initiatives are driving profitable acquisitions.
  • Use web analytics and business intelligence tools such as Google Analytics, SEMrush, and internal dashboards to better understand our customers and exploit those insights in marketing campaigns.
  • Champion metrics-driven analysis and decision-making throughout the organization.
  • Think strategically, analytically, and creatively about new ways to reach customers and increase relevance.
  • Develop a clear marketing strategy while ensuring consistency of messaging and branding to create their out-of-the-box B2C and B2B brands.
  • Develop a social strategy and establish a presence on social media to engage with the target audience.
  • Drive early-stage customer acquisition, with strategic direction and tactical execution of paid and organic channels.
  • Look at new markets and revenue streams, using my knowledge of their community to shape how we scale.
  • Conduct research and analysis of the market to include partners, customers, and competition.
Jan 2013 - September 2016

Specialist - SEO

SRIJA SOLUTIONS PVT LTD
  • Handling On page and Off page Optimization for the website by following White Hat SEO Techniques. Strategist for PPC Advertising for Google and Facebook. Landing page creation and optimization for various campaigns.
  • Manage On-page and Off-Page SEO for the company and its product lines.
  • Manage and optimize Social Media for the company and its product lines in order to generate quality traffic and leads.
  • To generate an analysis different reports from Google Analytics in order to achieve quality goals.
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing.
  • Using optimum bid value to achieve maximum traffic within the budget.
  • Perform ongoing keyword discovery, expansion, and optimization.
  • Manage and optimize PPC campaigns for the company's various product lines over multiple platforms.
  • Competitive Analysis of the Website in terms of finding the potential audience, selecting relevant Keywords and a proactive budget recommendation.
  • Identifying relevant keywords that have high search volume and less competition.
  • Improving campaign/s Click-Through-Rate (CTR).
  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Ability to plan and organize an event for the company.
Jan 2011 - January 2013

Education

Osmania University

M.B.A
Marketing

B.I.T Institute of Technology , Hindupur

Computer Science Engineering

Skills

Google Marketing Platform & Tools
  • Display & Video 360
  • Search Ads 360
  • Campaign Manager 360
  • Creatives
  • Google Web Designer
  • Programmatic concepts
  • Search Engine Optimization(SEO) / Search Engine Marketing(SEM)
  • Social Media Optimization(SMO)/ social Media Marketing(SMM)
  • Content Marketing
  • Pay Per Click
  • Mobile Marketing
  • Viral Marketing
  • Influencer Marketing
Others
  • HTML
  • CSS
  • SQL
  • Tableau
  • Wordpress

Interests

Apart from being a Marketer, I enjoy most of my time being playing with kid and Live Stream Marketing.

I am an aspiring chef, and I spend a large amount of my free time exploring the latest technology advancements in the Market world.

Certifications

  • Inbound MarketingInbound Marketing
  • Social Media Marketing Certification
  • Google Ads Display Certification
  • Google Ads Mobile Certification
  • Google Ads Search Certification
  • Google Ads Video Certification
  • Google Ads Fundamentals
  • MCITP

Projects

  • indianeagle

    Indian Eagle

    Indian Eagle is a thriving travel company in the online travel booking niche. We are on a mission to make air travel cheaper and easier.

  • ieagle

    IEagle

    IEagle is a leading independent online travel company founded in 2007.

  • cityvillage

    City Village News

    Explore articles on travel, culture, lifestyle and tech plus interesting news and quirky stories from around the world on City Village News.

  • travel-diary

    Travel Diary

    Travel diary is the best place to get the latest travel news, tips, alerts, as well as airport and destination guides. We provide you with breaking news straight from the travel industry.

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