Sreekanth Gurthi

Manikonda, Hyderabad, India. sree@sreekanthgurthi.com

I am a self-driven, proactive, and enthusiastic professional with over 14.5 years of global experience as a Manager, specializing in diverse digital marketing strategies across APAC, EMEA, and AME regions. My expertise lies in creating and executing impactful campaigns tailored to unique audience needs, with proven success in industries such as travel, hospitality, e-commerce, and banking.

With a strong foundation in SEO, PPC, social media strategy development, and process optimization, I have a demonstrated history of delivering performance-driven results. I am proficient in utilizing key digital marketing tools like Google Analytics, Meta Ads Manager, Google Tag Manager (GTM), Google Ads, SEMrush, and Ahrefs to optimize campaigns and drive growth. I also excel in technical SEO audits, content strategies, and leveraging data to inform decision-making.

My technical background has equipped me with a solid understanding of JavaScript, SQL, Tableau, HTML, APIs, rendering methods, and overall web system architecture. This unique combination of marketing and technical expertise allows me to create seamless workflows, automate processes, and manage data-driven campaigns effectively using tools like Postman, Trello, and Jira.

I thrive in every aspect of the campaign lifecycle—from conceptualization to execution—ensuring measurable outcomes that align with business objectives. My experience spans e-commerce and finance, where I’ve implemented proven strategies to scale organic growth and drive measurable success.

Additionally, I bring expertise in Safe Agile methodology and processes, actively contributing to project kick-offs, JAD discussions, requirement elicitation, backlog prioritization, sprint planning, UAT demos, and retrospective planning.

I’m passionate about learning and collaborating with innovative organizations. I look forward to contributing to your success through my expertise and commitment to excellence.


Work History

Global Manager - SEO

Indian Eagle Pvt Ltd.

  • Collaborated with cross-functional teams, including marketing, design, and
    development to create cohesive digital experiences for users.

  • Monitored competitor activity to inform strategic decision-making
    processes, ensuring the company maintained a competitive edge in the
    industry.

  • Regularly reviewed and updated keyword strategies to adapt to changing
    market trends and customer search behavior.

  • Spearheaded mobile optimization efforts, ensuring content was accessible
    across all devices for better user experience and improved rankings in
    mobile search results.

  • Optimized website architecture for improved user experience and search
    engine performance.

  • Developed and executed link-building strategies that led to significant
    improvements in domain authority and backlink profile.

  • Implemented schema markup enhancements that resulted in rich snippets
    displaying on SERPs increasing click-through rates.

  • Developed an international SEO strategy that expanded brand visibility into
    new markets around the world.

  • Managed relationships with external vendors and partners to leverage
    their expertise in support of company goals.

  • Managed a team of SEO specialists to ensure the effective implementation of
    SEO campaigns, resulting in higher search engine visibility.

  • Recommended website redesigns based on usability testing results which
    enhanced overall user satisfaction.

  • Conducted comprehensive site audits to identify opportunities for
    technical SEO improvements, leading to increased crawlability and
    indexation rates.

  • Advised clients on optimizing their websites for local search results,
    enhancing their online presence within specific geographic areas.

  • Coordinated with public relations teams to optimize press releases and
    media coverage for SEO benefits.

  • Presented regular reports on campaign progress to senior management,
    highlighting successes and opportunities for growth.

  • Trained internal teams on best practices for SEO-friendly content creation,
    resulting in increased organic reach and engagement.

  • Established a seamless workflow between the SEO team and content
    creators, resulting in consistently optimized content being published.

  • Increased organic search traffic through the development of high-quality
    content and on-page optimization techniques.

  • Conducted market research to identify new opportunities and target
    markets.

  • Created and managed social media campaigns to increase brand
    engagement.

  • Coordinated with design and media teams to develop high-quality
    creative assets.

  • Devised content strategy to engage target audiences effectively.

  • Established, initiated, and optimized business development strategies
    based on company targets, product specifications, market data, and
    budget factors.

  • Developed creative presentations, trend reports, kitted assets, and product
    data sheets.

  • Launched successful digital marketing campaigns that achieved goals for
    increased website traffic.

  • Oversaw preparation of marketing copy, images, videos, emails, and other
    collateral.

  • Managed budget allocation and resource utilization to maximize
    marketing ROI.

  • Executed comprehensive marketing plans that consistently achieved
    targets for increased revenue.

  • Captured new customers by optimizing business strategies and launching
    products to diversify offerings.

  • Continually maintained and improved the company's reputation and positive
    image in markets served.

  • Analyzed and reported on KPIs to validate and demonstrate the success of
    marketing campaigns.

  • Led a team of marketing professionals, offering mentoring and coaching to
    build knowledge and skills.

  • Secured long-term accounts by recommending strategies to promote
    brand effectiveness and highlight product benefits.

  • Improved website visibility through the development and implementation of
    SEO strategies.

  • Generated sponsorships with related and partnering entities to enhance
    marketing objectives.

  • Mentored local personnel on best practices and protocols to maximize
    productivity.

SEO Project Manager

Start With Us
  • Company Overview: Start With US - 24X7 Support & Customized Solutions
    make us the best digital marketing agency in Hyderabad

  • Develop strategic acquisition and retention marketing plans to drive
    growth and maximize immediate and long-term ROI.

  • Maintained knowledge of latest industry trends and algorithm updates,
    ensuring continued effectiveness of SEO techniques employed.

  • Lead campaigns end-to-end from conception to defining objectives,
    execution, tracking, and reporting.

  • Developed and executed link-building strategies to improve domain
    authority, resulting in higher search engine rankings.

  • Day-to-day management of majorly online and potentially offline
    campaigns across channels including (but not limited to).

  • Continuously test and optimize new channels, audiences, bidding
    strategies, visual creativity, and copy.

  • Lead overall site conversion rate optimization and develop and optimize
    landing page strategy.

  • Monitor, analyze, and report on KPIs to ensure marketing initiatives are
    driving profitable acquisitions.

  • Use web analytics and business intelligence tools such as Google Analytics,
    SEMrush, and internal dashboards to better understand our customers and
    exploit those insights in marketing campaigns.

  • Develop a clear marketing strategy while ensuring consistency of
    messaging and branding to create their out-of-the-box B2C and B2B
    brands.

  • Conduct research and analysis of the market to include partners,
    customers, and competition.

  • Start With US - 24X7 Support & Customized Solutions make us the best
    digital marketing agency in Hyderabad.

  • Developed and executed global SEO strategies, resulting in a 100%
    increase in organic traffic.

  • Conducted keyword research to identify high-value terms, leading to
    improved search engine rankings for targeted keywords.

  • Optimized website content, including blog posts and destination pages, to
    enhance search engine visibility and user engagement.

  • Established high-quality backlinks from authoritative travel-related
    websites, boosting domain authority.

  • Monitored and analyzed website performance using tools like Google
    Analytics and Search Console.

  • Led a team of SEO specialists, coordinating efforts to achieve project goals
    and deadlines.

  • Adapted SEO strategies for local markets, including content translation
    and localization.

Jan 2013 - September 2016

Senior SEO Specialist

SRIJA SOLUTIONS PVT LTD
  • Implemented on-page and off-page SEO techniques to improve search
    engine rankings.
  • Conducted technical SEO audits and provided recommendations for
    website improvements.
  • Collaborated with content creators to optimize articles and landing pages.
    Monitored SEO performance metrics and generated reports for
    stakeholders.
  • Stayed updated on industry trends and algorithm updates.
    Streamlined content management processes through the implementation
    of efficient editorial calendars and project management systems.
  • Assisted in the selection process for hiring additional team members or
    external agencies to support the growth of our SEO department.
Jan 2011 - January 2013

Education

Osmania University

M.B.A
Marketing

B.I.T Institute of Technology, Hindupur

Computer Science Engineering

Skills

• Display & Video 360
• Search Ads 360
• Campaign Manager 360
• Creatives
• Google Web Designer
• Programmatic concepts
• Search Engine Optimization(SEO)
• Search Engine Marketing(SEM)
• Business process improvement
• Cross-cultural communication
• Organizational development
• Marketing strategy development

Interests

Apart from being a Marketer, I enjoy most of my time being playing with kid and Live Stream Marketing.

I am an aspiring chef, and I spend a large amount of my free time exploring the latest technology advancements in the Market world.


Certifications

  • Inbound MarketingInbound Marketing
  • Social Media Marketing Certification
  • Google Ads Display Certification
  • Google Ads Mobile Certification
  • Google Ads Search Certification
  • Google Ads Video Certification
  • Google Ads Fundamentals
  • MCITP

Projects

Indian Eagle
IndianEagle.com is an innovative online travel company that enables its customers to book the Lowest airfare to India. Services USA to India vice versa.https://www.indianeagle.com/ 

iEagle
iEagle.com is India's leading player for flight bookings. With the cheapest fare guarantee, experience great value at the lowest price. Services USA to all countries., 
https://www.ieagle.com/ 

Lilosocial
We help e-commerce brands scale by bringing data-driven decisions and creativity together for a full-funnel marketing approach., 
https://lilosocial.com/ 

Start With US
24X7 Support & Customized Solutions make us the best digital marketing agency in Hyderabad. Ayus Hospitals, Swastik Hospital & MAA E.N.T. HOSPITALS, Medical Domain Project Qualitas Golden Enclave;

SRIJA SOLUTIONS PVT LTD
Srija Solutions Pvt. Ltd. is an IT Enabled service player from Hyderabad, India, offering services and solutions, aligning with the enterprise needs of global clientele from all world geographies.  P L Raju Constructions & RVR Projects, Construction Companies Project Ntv News Channel; Vil Media Pvt Ltd; Ramanthapur T V Studio, Media Channels

Domains: Healthcare, Travel, Construction, Education, SAS, Corporate trainings & Software Companies.

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