PRODUCT MARKETING • GTM • AI • DIGITAL GROWTH
Turning Complex Technology Into Market-Ready Growth.
Product Marketing and Go-To-Market leader with 15+ years of experience translating complex technology into compelling products, differentiated positioning, scalable digital experiences and measurable growth strategies.
Years Experience
Strategic Website Pages
MQLs Generated Through Campaigns
High-Intent Keywords Optimized
Lead Growth in One Month
WHAT I BRING TO THE TABLE
Expertise That Drives Growth
Product Marketing
- Product Positioning
- Messaging
- Buyer Personas
- Market Research
- Competitive Analysis
- Product Storytelling
Go-To-Market
- GTM Strategy
- Product Launches
- ICP Definition
- Market Entry
- Sales Enablement
- Pricing Strategy
Digital Growth
- SEO & SEM
- Performance Marketing
- Content Strategy
- Conversion Optimization
- Marketing Automation
- Growth Marketing
Demand Generation
- B2B Lead Generation
- ABM
- Email Campaigns
- Content Funnels
- Lifecycle Marketing
- MQL Generation
Marketing Analytics
- GA4 & Analytics
- Attribution
- Campaign Reporting
- KPI Frameworks
- Conversion Analysis
- ROI Optimization
AI & Emerging Technology
- AI Product Marketing
- AI Automation
- Robotics & UAV
- LiDAR & EO/IR
- Autonomous Systems
- Technology Commercialization
SELECTED PROJECTS & VENTURES
AI, Technology & Venture Projects
Exploring practical ways to turn AI and emerging technology into useful products, businesses and growth opportunities.
SHY Group
Role: Co-Founder / Partner • Product Strategy • Product Marketing • GTM • Brand Positioning • Growth
An AI and technology venture focused on practical AI solutions, digital products, business automation and growth-oriented technology applications.
SHY Buddy
Role: Product Marketing • Brand Launch • GTM
An AI-powered learning companion concept focused on making learning more interactive, accessible and personalized.
AI Product Automation
Role: Product Strategy • AI Product Marketing • GTM
Automating product content, catalog enrichment and marketing workflows using AI.
HC Robotics
Role: Product Marketing • Digital Growth • GTM
Advanced UAV, AI, LiDAR, EO/IR and robotics solutions for defence and industrial applications.
15+ YEARS OF BUILDING BRANDS, PRODUCTS & GROWTH ENGINES
Professional Experience
Product Marketing Manager / Digital Marketing Head
HC Robotics
Driving product marketing, digital growth and brand awareness for UAV, AI, LiDAR, EO/IR, robotics and autonomous systems in defence and industrial applications.
Director
Indian Eagle
Built marketing foundation from scratch. Led product positioning, website strategy, GTM planning, SEO, demand generation and conversion optimization.
Global Manager
Indian Eagle
Transformed the website into a 25+ page lead-generation platform. Generated 50+ MQLs through targeted campaigns and SEO. Optimized 30+ high-intent commercial-lending keywords. Led UX, messaging and product storytelling.
Manager
Indian Eagle
Scaled the website from roughly 1,000 to 10,000+ strategic pages. Led brand positioning, UX, information architecture, SEO, lead magnets and content framework.
Digital Marketing Manager
Start With Us
First marketing hire; grew the team to 8 within 4 months. Led product marketing, GTM, website transformation, content strategy, lead generation and sales enablement — 2X lead increase within one month of the new website going live.
Senior Performance Marketer
Srija Solutions
Performance marketing and campaign execution across digital channels.
Resource Coordinator
Educomp Solutions
First marketing hire; responsible for the company’s early digital presence.
Career Highlights
Scaled websites from 1 page to 25+ pages and 1,000 to 10,000+ strategic pages
Generated 50+ MQLs through targeted email campaigns
Optimized 30+ high-intent commercial lending keywords
Achieved 2X increase in leads within one month after website launch
Built and led high-performing marketing teams and cross-functional initiatives
Education
MBA
Holy Mary Institute of Technology and Science, Hyderabad, India
Bachelor’s Degree: CSE
BIT IT Institute of Technology, Hindupur, India
Certifications
- Product Management Certificate — 2025
- Product Marketing Certification — 2025
- Digital Marketing Strategy — 2017
- Cross-Functional Team Management — 2025
- Google Tag Manager Certification — 2024
- DoubleClick Campaign Manager — 2023
- Inbound Marketing Certification — 2022
- Social Media Marketing Certification — HubSpot Academy
- Google Ads Search Certification — 2024
- Google Ads Fundamentals — 2023
THOUGHT LEADERSHIP
Ideas, Perspectives & Market Insights
Why AI Products Need Better Product Marketing
Coming soon
Turning Complex Technology Into a Simple Value Proposition
Coming soon
From Product to GTM: What Makes Technology Adoptable
Coming soon
AI Automation Beyond the Hype
Coming soon
The Role of Product Marketing in AI Startups
Coming soon
Let's Build What Comes Next
Interested in product marketing, AI, GTM strategy, digital growth or technology commercialization? Let’s connect.
Hyderabad, Telangana, India
+91 9603308268
sreekanthgurthi@gmail.com